Overview & Research

A PSA campaign regarding security vulnerability when it comes to accepting cookies on the web.

A UK based website that desires to give unbiased expert advice on web safety topics.  Get Safe Online is overflowing with easy to understand do’s and don’ts of the web and how to stay safe.

Process

  1. Research web security issue
  2. Concept ways to visually show the topic
  3. Gather assets
  4. Compose in Adobe Photoshop
  5. Translate the campaign to social media and guerrilla marketing 

Goal

The purpose of the PSA:

  • Grab the public’s attention
  • Point the audience to the website
  • Increase traffic on website
  • Encourage web safety education

Concept

HERE IS A COOKIE, YOU LIKE BUGS IN YOUR COOKIES RIGHT? 

Web safety is very important in this age of the internet. Learning how to be safe rather than taking the cookie and getting hit later. You don’t want whats in these cookies.

FEELS: MOUTH-WATERING, SIMPLE, INVITING, SHOCKING

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