Overview & Research

Beats by Dre and Ticketmaster partnering with a sweepstakes to bring a little joy to a dull spring-time.

Beats by Dre contacted Ticketmaster to create a sweepstakes to promote their brands during the slow season. Inspired by the melody-like sound the rain creates when hitting the ground, the companies decided to have contestants create their own rain melody. 

Process

  1. Concept sweepstakes and game
  2. Study Beats by Dre’s branding
  3. Create UI style guide
  4. Design Website
  5. Create animation demonstrating the game to send to the developer
  6. Create promotional or follow up emails in MailChimp
  7. Animate social media promotional video

Goal

The goal of the collaboration sweepstakes:

  • Connect fan-base to the other brand
  • Boost website traffic
  • Increase sales
  • Get customers to engage with each brand

Concept

BEAT OUT THE WINTER, REIGN IN THE SPRING.

Spring rains are here, but something about the way the rain falls gets my ear drums dancing! Beats is partnering with Ticketmaster to bring your headphone jams to life.

5 Large Prize Winners: Win 5 free concert tickets to any concert of your choice, and a free pair of Beats. 

Hundred’s of Small Prize Winners: $5 off the Beats or Ticketmaster online shop.

FEELS: MINIMAL, BRIGHT, DANCY, PEPPY

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