RECONCILING THE RELATIONSHIP BETWEEN FOOD AND CONSUMERS.
At FairShare CSA Coalition we desire to see a people who want to know where their food is coming from and want to partner with us to diversify their diet and sustain their fellow farmers.
FEELS: DOWN TO EARTH, VINTAGE, GENUINE
The design decisions based off this concept:
- Vintage illustrations: communicate ‘down to earth’ visually
- Copywriting: communicating in a conversational way
- Call to action: point to website